A Culinary Odyssey: Cagayan de Oro City’s Participation in the 18th International Food Exhibition (IFEX) Philippines

COURTESY: JAKA/PIA-10

A Flavorful Journey Awaits

As the culinary landscape of the Philippines continues to evolve, the 18th International Food Exhibition (IFEX) Philippines stands as a testament to the rich diversity and vibrant flavors that the archipelago has to offer. Scheduled to take place from May 22 to 24, 2025, at the World Trade Center in Manila, this premier trade show, organized by the Department of Trade and Industry (DTI) through the Center for International Trade Exhibition and Mission (CITEM), serves as a vital platform for local food enterprises. 

Among the participants, thirteen food enterprises from Cagayan de Oro City and Misamis Oriental will showcase their unique local flavors, creating an opportunity for these micro, small, and medium enterprises (MSMEs) to connect with international buyers and expand their reach in the global market. This blog post delves into the significance of this event, the participating enterprises, and the broader implications for local entrepreneurs. 

The Significance of IFEX: Bridging Local Producers and Global Markets

A Premier Platform for Filipino Flavors

The International Food Exhibition (IFEX) serves not only as a trade show but also as a celebration of the gastronomic heritage of the Philippines. DTI Provincial Director Jesusa Abear emphasizes the importance of this event by stating, "This is an international event for our local products to be promoted for the international market." By connecting local producers with international buyers, IFEX creates a unique opportunity for Filipino food enterprises to gain visibility and recognition on a global scale.

Furthermore, the event includes exhibitions, business-matching sessions, and discussions on market trends, facilitating valuable interactions between local producers and potential international partners. Such interactions can lead to sustainable trade relationships, ultimately fostering the growth of the local economy. The participation of Cagayan de Oro and Misamis Oriental's food enterprises at IFEX highlights the region's commitment to showcasing its rich culinary heritage and ensures that local flavors are not just confined to provincial borders but reach the international arena.

Structured Support for Local Entrepreneurs

However, participation in IFEX is not a spontaneous endeavor; it follows a structured process outlined by the DTI. As Abear elaborates, "We don’t just throw our local enterprises into international events immediately. We start grooming them from the ground up." This comprehensive approach involves mentoring, product improvement, regulatory compliance, and certification to ensure that MSMEs are adequately prepared for the complexities of international trade.

Through this structured process, MSMEs gradually build their capabilities, starting from local trade fairs and advancing to regional and national shows. This progression not only equips them with the necessary skills and knowledge but also instills confidence in their ability to engage with international markets. By investing in the development of these enterprises, the DTI ensures that they are not merely participants but are poised for long-term success in the global marketplace.

Spotlight on Participating Enterprises: A Diverse Culinary Showcase

Cagayan de Oro City’s Proud Representatives

Among the thirteen enterprises participating in IFEX, seven hail from Cagayan de Oro City, showcasing a diverse array of products that reflect the unique culinary traditions of the region. These enterprises include Chitakas Food Corp. (Chino’s Deli), Hinam-is Delights Incorporated, Fire Star Dream Concoctions, Slers Industries Inc., Bestfriend Goodies, Seabeth Food Processing, and Bite Me Up Corporation. Each of these businesses has met export requirements, demonstrating their readiness to engage with both institutional and global buyers.

For instance, Chitakas Food Corp. specializes in artisanal products that highlight local ingredients, while Hinam-is Delights Incorporated focuses on innovative snacks that capture the essence of Filipino flavors. Fire Star Dream Concoctions, on the other hand, offers unique beverage options that are gaining popularity among consumers. This diversity not only showcases the culinary richness of Cagayan de Oro but also underscores the potential for these enterprises to carve a niche in the international market.

Misamis Oriental’s Culinary Gems

In addition to the Cagayan de Oro enterprises, six food enterprises from Misamis Oriental will also participate in IFEX. These include Trunk to Gold Agribusiness Corporation, NorthMin Federation of Dairy Cooperative, Agay-ayan Farmers Multi-Purpose Cooperative, AM Noble Nature’s Blessing Marketing Inc., Sioan Gintong Araw Agriculture Cooperative, and SC Greengrocery and Food Processing. Each of these enterprises brings its unique offerings to the table, contributing to a diverse culinary experience for attendees.

For example, the NorthMin Federation of Dairy Cooperative focuses on high-quality dairy products, while Agay-ayan Farmers Multi-Purpose Cooperative emphasizes sustainable agricultural practices. By showcasing these enterprises, IFEX not only promotes their products but also highlights the importance of supporting local farmers and producers in their quest for economic stability.

Long-Term Outcomes: Building Sustainable Trade Relationships

Beyond Exposure: The Quest for Trade Deals

While participating in IFEX offers invaluable exposure for these local enterprises, DTI’s vision extends beyond mere visibility. Abear articulates this vision by stating, "The aim is not only exposure but long-term trade deals that can lead to increased production and employment." This perspective underscores the importance of nurturing relationships that can yield sustainable economic benefits for the region.

As these enterprises connect with international buyers, the potential for long-term trade deals emerges, which can significantly enhance production capacity and create job opportunities within the local community. The ripple effect of successful trade relationships can lead to increased investment in the region, promoting entrepreneurship and fostering a culture of innovation among local producers.

Continuous Mentoring and Future Prospects

Importantly, the support from DTI does not end with participation in IFEX. Abear emphasizes that the department continues to mentor those enterprises with potential but are not yet ready for international exposure. This commitment to continuous development ensures that a new generation of MSMEs is groomed for future opportunities. As Abear states, "We make sure that there’s a new batch of MSMEs continuously groomed for international markets."

This forward-thinking approach reflects a broader strategy aimed at fostering a robust ecosystem for local entrepreneurs. By providing ongoing support, training, and resources, DTI empowers MSMEs to adapt to changing market dynamics and seize opportunities as they arise. This nurturing environment not only benefits individual enterprises but also strengthens the overall economic landscape of Cagayan de Oro and Misamis Oriental.

Embracing Opportunities and Overcoming Challenges

A Call to Entrepreneurs

As the 18th International Food Exhibition (IFEX) Philippines approaches, the excitement surrounding the participation of Cagayan de Oro City and Misamis Oriental's food enterprises is palpable. This event represents a significant milestone in their journey towards global recognition and success. However, the path to international markets is not without its challenges. 

DTI advises aspiring entrepreneurs to take advantage of the resources available through Negosyo Centers, which offer free business services, mentoring, assessments, and training. Abear encourages entrepreneurs to embrace these opportunities, stating, "You may be surprised by the opportunities available. But it all starts with the entrepreneur’s willingness to be helped, to persevere, and to seize opportunities when they arise."

The Future of Cagayan de Oro’s Culinary Scene

As we look ahead, the future of Cagayan de Oro’s culinary scene appears promising. With a commitment to nurturing local talent and fostering sustainable trade relationships, the region is poised to make a significant impact on the international food market. The participation of these thirteen food enterprises in IFEX is just the beginning of a larger narrative—one that celebrates the rich flavors of Cagayan de Oro and Misamis Oriental while paving the way for future generations of entrepreneurs.

The 18th International Food Exhibition serves as a vibrant platform for showcasing the culinary heritage of the Philippines. Through structured support, continuous mentoring, and a focus on long-term trade relationships, Cagayan de Oro City and Misamis Oriental are not only embracing opportunities but also overcoming challenges. As these enterprises prepare to take the international stage, they carry with them the hopes and aspirations of their communities, ready to share their unique flavors with the world.