Monday, March 3, 2025

The Vision Behind the Collaboration



A Momentous Partnership

In the vibrant landscape of Northern Mindanao, we’re excited to announce our new partnership with Mary Gaisano (Unipace Corporation), as we continue to bring refreshing moments to more customers across the region! As part of this collaboration, Coca-Cola products will now be available in 18 Gaisano food courts, 18 Steven's Gourmet Bakeshops, and several buffet restaurants. This milestone marks the first-ever partnership between Coca-Cola Europacific Aboitiz Philippines (CCEAP) and Mary Gaisano, paving the way for long-term growth and shared success.

The signing ceremony in Cagayan de Oro City showcased an enthusiasm that resonated with everyone present. Key leaders from both CCEAP and Mary Gaisano participated, underscoring a commitment to excellence and innovation. We are thrilled about this collaboration, as it unites two prominent brands, ensuring that the consumers of Northern Mindanao will have greater access to beloved Coca-Cola products.

The Vision Behind the Collaboration

This partnership represents a significant strategic move for both Coca-Cola and Mary Gaisano. The shared vision lies in enhancing consumer experience by offering high-quality beverages in accessible locations. Together, we aim to create a dynamic environment that reflects our mutual dedication to customer satisfaction and service excellence.

As we delve deeper into this collaboration, we recognize that the benefits extend far beyond mere product availability. This partnership has the potential to set new industry standards, pushing the boundaries of what both companies can achieve. By combining resources and expertise, we look forward to creating innovative experiences that resonate with customers and elevate our brand presence in Northern Mindanao.

Key Leaders: A Commitment to Growth

The signing ceremony in Cagayan de Oro was not just a formality; it symbolized the innovative spirit and collaborative mindset that both companies embody. The event featured prominent figures, including CCEAP’s National On-Premise Head, Cynthia Banaria; National Business Development Manager, Joseph Michael Go; and Business Development Specialist, Loremond Montilla. They were joined by Unipace Corporation’s CEO, Stephen Gaisano III; Marketing Manager, Jone Peligro; VP for Business Development, Eric Paul Manalili; and Food and Beverages Operations Manager, Jerry Apostol.

The presence of these key leaders emphasized the importance of strategic partnerships in driving success. Each individual brings a wealth of knowledge and expertise. Their collaborative approach sets the stage for achieving shared goals and fostering continuous improvement in operational efficiency.

Creating Shared Success for Northern Mindanao

One cannot overlook the significance of this partnership in promoting sustainable growth in Northern Mindanao’s economy. By making Coca-Cola products readily available in popular venues, we enhance customer choices. This partnership establishes a blueprint that other organizations can follow, demonstrating how collaboration creates a win-win scenario for everyone involved.

Furthermore, this partnership injects vitality into the local business community. By increasing Coca-Cola’s footprint in key locations such as Gaisano food courts and Steven's Gourmet Bakeshops, we anticipate a surge in foot traffic. This influx not only benefits Coca-Cola but also supports local businesses, creating additional jobs and contributing to economic stability.

A Toast to New Beginnings

The partnership between Coca-Cola Europacific Aboitiz Philippines and Mary Gaisano (Unipace Corporation) marks a pivotal moment in the history of both companies. Exciting opportunities lie ahead as we embark on this journey together, prioritizing the satisfaction of our consumers. We are eager to witness the positive impact this collaboration will have in Northern Mindanao, as we strive to cultivate a culture of refreshing moments for everyone.

As we move forward, we encourage everyone to celebrate this partnership and embrace the changes it brings. Together, we are poised to elevate the consumer experience, drive growth, and establish lasting success in our vibrant community. Cheers to the exciting adventure that lies ahead!

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